IT WAS VERY DIFFICULT TO GET NOTICED AND ACHIEVE YOUR DREAMS.
YOU HAD TO HOPE TO BE DISCOVERED SO THE WORLD COULD SEE YOUR WORK.
TODAY, IT’S DIFFERENT—THERE IS NO LONGER A RECIPE FOR SUCCESS.
YOU DON’T HAVE TO WAIT FOR SOMEBODY TO DISCOVER YOU.
YOU CAN BE YOUR OWN HERO AND TRANSMIT YOUR OWN MESSAGE.
THE TIME HAS COME TO SHOW YOUR BRAVERY.
—
YOU HAVE THE CONTROL.
WHAT ARE YOU GOING TO DO WITH IT?
BIENVENIDOS A LA SEGUNDA VIDA DEL REINICIO DE DIESEL: #DIESELREBOOT ESTÁ VIVO!
#DIESELREBOOT ES EL PRIMER PROYECTO DE NICOLA FORMICHETTI COMO DIRECTOR ARTÍSTICO DE DIESEL.
PIENSA EN ÉL COMO UNA PRIMERA ETAPA DE LA COMPLETA REINVENCIÓN
DE UNA DE LAS MARCAS MÁS EMBLEMÁTICAS DEL MUNDO. CON TU AYUDA,
ESTÁN “REFRESCANDO” LA IMAGINERÍA Y EL BRANDING DE DIESEL, ENCENDIENDO DE NUEVO LAS PARTÍCULAS PRIMARIAS DEL NÚCLEO DE SU ADN: LIBERTAD, CREACIÓN, ORIGINALIDAD Y SOBRE TODO, VALOR.
PARA HACER #DIESELREBOOT TAN FRESCO COMO SEA POSIBLE, DIESEL Y NICOLA ESTÁN RECLUTANDO UNA NUEVA GENERACIÓN DE EMBAJADORES DE LA MARCA E INTRÉPIDOS LÍDERES DE MODA: TÚ.
ESTÁN JUNTANDO A TASTEMAKERS PARA FORMAR UNA COMUNIDAD DONDE
LA CREATIVIDAD ES UNA OBLIGACIÓN. EN LAS PRÓXIMAS SEMANAS, NICOLA
DIFUNDIRÁ LAS LLAMADAS A LA ACCIÓN EN EL SITE DE #DIESELREBOOT, INVITÁNDOTE COMO USUARIO A CONTRIBUIR CON TUS PROPIAS IMÁGENES, INSPIRACIÓN, IDEAS, Y OBRA DE ARTE A TRAVÉS DEL TUMBLR #DIESELREBOOT.
TAMBIÉN PUEDES CONTRIBUIR UTILIZANDO EL HASHTAG #DIESELREBOOT EN TWITTER, INSTAGRAM Y VINE. AL LLEGAR A LOS USUARIOS MÓVILES Y DE INTERNET PARA QUE AYUDEN A ENCAMINAR LA DIRECCIÓN CREATIVA DE DIESEL, SEGUIMOS ABOGANDO POR LAS VOCES DE PENSADORES CREATIVOS EMERGENTES DE TODOS LOS RINCONES DEL GLOBO, PERO EN UNA ESCALA MAYOR QUE NUNCA. EL FUTURO DE DIESEL— Y LA MODA— ¡ESTÁ EN TUS MANOS!
TU MISIÓN, SI DECIDES ACEPTARLA: AYUDARNOS A BAUTIZAR A UNA NUEVA ERA DE ENERGÍA, VALOR E ICONOGRAFÍA AUDAZ EN DIESEL.
PREPARADOS, LISTOS, #DIESELREBOOT!
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Artist Intros:
UK
Photographer
An upcoming fashion photographer with a knack for finding new age beauties. His images feature bold jewel tones and high cheek-bones. Rhys has a fresh understanding of beauty in the digital age.
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CHRISTOPHER SCHRAT
USA
Artist
Schrat is a man of many mediums and self-proclaimed alchemist. His desire to blur the lines of
photography has left his work and a field all its own.
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GERMANY
Artist
Xant has a heart dedicated to twisted beauty. In his world a pilots helmet does more than protect, it
proclaims.
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ITALY
Artist
Kero uses today's visual overload to her advantage. Her hand-drawn pieces thrive online while never
loosing there sketchbook cool.
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INDONESIA
Photographer
No matter how advanced we technologically become nature will always be an essential escape. Asrul's image of a boy taking a smoke break in the bushes is the perfect sentiment of a modern conundrum.
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GUATEMALA
Artist
Gio was born in Guatemala but his heart is in New York City where he currently resides. HIs art is less a concept and more a visceral expression of his sexuality and underground habitation.
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MADDALENA ROCCO
ITALIA
Artist
Her studies at the Art School and The Academy of Fine Arts of Brera in Milan have been crucial to implement a “painting” vision in the way of conceiving the jewels. The craft training takes place in a small shop around the 80s. The burin technique, learned from Rino Zanuttig, becomes the pillar of the way of reinterpreting the jewel, which is engraved with a personal and contemporary style. Through this ancient technique, slow and meditative, Maddalena reveals numerous
emblems. They represent the thoughts, brought into being by her past, and which migrate into grooves on the surface of the metal mirror. They are signs which are pending, dreamed. The theme is related to the Myth, but the Myth is only an pretext to conduct to an inner and deeper dialogue. Every shape and each material is carefully thought and chosen, nothing is left to chance. The intent is to give the jewel the thickness that it deserves, filling it with profound meanings. An iconographic study is the origin of her etchings, often also achieved by photography. She employs unusual compositional cuts, compressed spaces or lateral perspectives. Before each piece of jewellery, dedicated to a Myth, is engraved, a narrative design appears to indicate and introduce a thought. When the time comes for the realization of the jewel itself, the symbolic image of the Myth is chosen and the emblems and the forms are carefully studied. The procedure is to create small sculptures of metal and of grinded stone which are juxtaposed in apparent randomness. In fact, the unstable equilibrium and the asymmetry are of preference:
anything that causes an apparent motion and a movement of falling. On the mirroring surfaces appears then the typical chisel of the burin, made of soft signs and light and dreamed as if they were small enigmatic "frames". The passion for jewellery animates the soul of Maddalena in an endless quest towards expressiveness which makes the discipline itself a language that ferries elsewhere.
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